The Shift

Privacy Policy
 
 1. Introduction
 
Vercium Global FZ-LLC (“Vercium”, “us”, “we”, or “our”) is a company based in the United Arab Emirates, with its official company office at:
FDRK2287 Compass Building, Al Shohada Road, Al Hamra Industrial Zone-FZ, Ras Al Khaimah, UAE

Customer data is stored and processed in the United Kingdom at:
Church Road, Hailsham, BN27 1RL

This Privacy Policy applies to all services provided by Vercium Global FZ-LLC, including our sub-brand The Shift, which offers self-paced online personal development courses for individual learners.
The policy covers the following websites and platforms (collectively, “Sites”):

• The Vercium website - www.vercium.com
• The Shift Website – theshift.vercium.com
• Our Thinkific learning platform
• Email communications managed via MailerLite

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Sites, enrol in our programmes, purchase our products, or otherwise interact with us.
 
2. Purpose of this Privacy Policy
Our aim is to be clear and transparent about the data we collect, why we collect it, and how we use it.
 
3. Data We Collect
The type of data we collect depends on how you Interact with us. We may collect:

• Personal Identification Information
  • Name
  • Email address
  • Postal address
  • Phone number
• Professional Information (Vercium clients)
  • Job title
  • Qualifications
  • Areas of expertise
  • Organisation or employer
• Learning & Account Information (The Shift users)
  • Collected via Thinkific:
  • Account login details
  • Course enrolments and purchases
  • Course progress and completion data
  • Quiz responses and workbook submissions (if applicable)
• Payment Information (The Shift users)
  • Processed by Stripe directly:
  • Card details (we do not store these)
  • Transaction details
  • Billing information
• Technical Data (Website Usage)
  • IP address
  • Device information
  • Browser type and version
  • Time zone setting
  • Operating system
  • Clickstream and activity data
     Collected through cookies and analytics tools.
• Marketing & Communications Data
  • Your preferences for receiving marketing communications.
  • Your interactions with email campaigns (such as opens and clicks) via MailerLite
  • When you enrol in a course by The Shift (including free courses), your details are added to our email system so we can send essential service emails related to your account and your learning. 
  • We may also send updates and information about related courses and resources under the UK’s “soft opt-in” rule for existing customers. You can unsubscribe from marketing emails at any time using the link in any email or by contacting us.
  • Unsubscribing from marketing emails will not affect your receipt of essential service communications.
• Photographs, Video or Audio
  We may capture images or recordings during in-person workshops, events, or training sessions. You will always be informed and given the option to opt out.
• Call Recordings and Meeting Notes
   Client meetings, coaching sessions or other online meetings may be recorded, and meeting notes may be captured. You will always be offered the option to opt out of being recorded.

4. How We Collect Your Data

We collect data through:

• Direct Interactions
   You may provide data when you:
  • Enrol in a course
  • Purchase a product
  • Sign up to a mailing list
  • Complete a form
  • Communicate with us via email, phone, or social media
• Automated Technologies
   We use cookies and similar technologies to collect technical and usage data.
  More information: https://www.aboutcookies.org
• Third Parties
   Including:
  • Thinkific (course accounts and learning data)
  • Stripe (payments)
  • MailerLite (email marketing)
  • Analytics and website tools
  • Public sources (e.g., LinkedIn or company websites for B2B clients)

5. How We Use Your Data

We only use your data when there is a lawful reason to do so. Common purposes include:

• Providing and managing our services (e-learning, workshops, coaching, and programmes)
• Setting up and managing your Thinkific account
• Processing payments and issuing receipts
• Communicating with you about your course, updates, or support needs
• Sending essential service emails related to your course, account, or purchases
• Sending marketing communications where permitted under the UK’s “soft opt-in” rules for existing customers
• Improving our courses, content, and services
• Complying with legal obligations
• Ensuring site security and fraud prevention

We do not sell your data.

6. Legal Basis for Processing

We rely on one or more of the following legal bases:

• Performance of a contract (e.g., course enrolment, client engagement)
• Legitimate interests (e.g., improving our services)
• Consent (e.g., marketing communications where required)
• Legal obligation (e.g., financial recordkeeping)

7. Sharing Your Data

We only share your personal data with trusted third parties when necessary and always in line with UK GDPR.

• Data Processors
   These include:
  • Thinkific Labs Inc. — hosting online courses and learner accounts
    Privacy Policy: https://www.thinkific.com/privacy-policy
  • Stripe Payments UK / Stripe Inc. — processing payments
    Privacy Policy: https://stripe.com/privacy
  • MailerLite — managing email communications
    Privacy Policy: https://www.mailerlite.com/legal/privacy-policy
  • IT and administrative service providers
  • Facilitators and associates delivering programmes
• Professional Advisers
  • Such as lawyers, auditors, and insurers.
• Regulators or Legal Authorities
  • Where legally required.

We never sell or rent your information.

8. International Transfers

Some of our third-party providers (such as Thinkific and Stripe) are located outside the UK.
 Where data is transferred internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs)
• Adequacy agreements
• Other legally recognised mechanisms

You can contact us for further information.

9. Data Security

We use a range of technical and organisational measures to keep your data safe, including:

• Restricted access controls
• Secure servers
• Encryption and password protection
• Staff confidentiality obligations
• Regular monitoring and security reviews

10. Data Retention

We only keep your data for as long as necessary to:

• Deliver our services
• Meet legal, accounting, or reporting requirements
• Support customer service queries

Different categories of data have different retention periods. You may request details at any time.

11. Your Legal Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion (in certain circumstances)
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent at any time (for marketing or optional data processing)

We respond to all valid requests within one calendar month.

To exercise your rights, contact us using the details below.

12. Contact Us

For any questions about this Privacy Policy or your data, please contact us by email at:

[email protected]

Legal entity: Vercium Global FZ-LLC

13. Complaints

If you have concerns about how we use your data, please contact us first.

If you are not satisfied, you have the right to make a complaint to the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
 Wycliffe House
 Water Lane
 Wilmslow
 Cheshire
 SK9 5AF

Helpline: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

Reviewed: November 2025